... Tweet! Tweet!
"Facebook is the people you went to school with, Twitter is the people you wish you went to school with."
This quote rings true for my Facebook and Twitter profiles.
Twitter serves as my quick news source during the morning rush and in- between classes. I follow campus and local news (KCRG, Coe College, Coe organizations), Alaska news stations (ADN, KTUU, APRN), as well as national and global sources (BBC, NYT, CNN, MSNBC, Huffington Post, The Economist).
The people/ accounts I follow are either inspirational, hilarious, interesting, or people I know. I enjoy having the ability to follow whomever I'd like.
Here are some of my favorites from a few different categories:
- Political Humor: BorowitzReport, Pour Me Coffee
- Local Politicians: Senator Mark Begich, Congressman Bruce Braley
- Shallow Entertainment: 90's Girl Problems, Men's Humor
- Friends: Casha, Whitney
While serving as a press intern, I was occasionally given the opportunity to help develop tweets. Summarizing important events to 140 characters is not a simple task- so it was crucial to use links, hash tags, and widely- understand abbreviations.
Easily digestible news is always preferred by the masses, so I anticipate within the next year there will be a significant increase in business PR- related accounts. If a company wants to stay relevant (or stay in business) then they must change and develop with their customer base- going viral is an important step in this process. Public outreach must be updated in such a way that appeals to the masses. All public relation firms and departments need to pick up on social media and recognize the ever- evolving realm of communications.
Sites like Twitter may require businesses to make some serious changes because upcoming technologies and profiles allow for a new sort of transparency. It is important- more so now than before- for businesses to stay honest and on top of all of the different issues facing them, as the things you say and do can be quickly found, shared, and misinterpreted.
As a student pursuing a career in public relations and political communications, I find it intriguing and stimulating to be working in such a quickly developing field. It gives me hope that jumping on the social media profile bandwagon in my personal life will be easily transferable and utilized on a professional basis. There is a revolution taking place – everyone must recognize and suitably change if they plan to be successful in this field.
Easily digestible news is always preferred by the masses, so I anticipate within the next year there will be a significant increase in business PR- related accounts. If a company wants to stay relevant (or stay in business) then they must change and develop with their customer base- going viral is an important step in this process. Public outreach must be updated in such a way that appeals to the masses. All public relation firms and departments need to pick up on social media and recognize the ever- evolving realm of communications.
Sites like Twitter may require businesses to make some serious changes because upcoming technologies and profiles allow for a new sort of transparency. It is important- more so now than before- for businesses to stay honest and on top of all of the different issues facing them, as the things you say and do can be quickly found, shared, and misinterpreted.
As a student pursuing a career in public relations and political communications, I find it intriguing and stimulating to be working in such a quickly developing field. It gives me hope that jumping on the social media profile bandwagon in my personal life will be easily transferable and utilized on a professional basis. There is a revolution taking place – everyone must recognize and suitably change if they plan to be successful in this field.
